Comprehensive Branding study for The Coca-Cola Company,
via branding studio Goods&Services.

The big challenge: How to move forward into the 21st Century
with a huge porfolio of beverages without completely leaving behind
your signature product? This identity expedition sidesteps the familiar
red & white brand to leverage the DNA of the Coca-Cola wordmark itself,
creating a many-faceted visual foundation that highlights
& intertwines each product in the portfolio into an engaging
and dynamic umbrella brand expression.

A brief view of an ongoing engagement: